Project: To design digital assets for ivivva athletica, a sister brand of lululemon athletica.
Timeline: Winter – Spring 2013, 6 Months
Approach: lululemon is a clothing brand (and culture) that creates athletic apparel for yoga, running, dancing, and any other sweaty pursuits. I worked in a highly collaborative team creating digital assets for their young girls’ brand, ivivva, primarily on their weekly campaigns. This involved designing the emails that were sent out to their mailing list, as well as any accompanying graphics for their website and social media outlets, such as Facebook or Instagram.